EDUCATION

La Salle University, Philadelphia, PA

B.A, Communications/Marketing, 2001

M.A, Professional Communications/Marketing, 2003

 

SKILLS AND ACCOMPLISHMENTS

Water and Power Community Credit Union, Los Angeles, CA

Senior Marketing Communications Specialist  – February 2015 – Current

Manage the company’s traditional and digital marketing campaigns for branding, lead generation, customer acquisition/retention and product sales. Lead performance marketing campaigns and analytics as well as website architecture, infrastructure and user interface. Assist in management of internal communications between staff, media, agencies and vendors to create and maintain open knowledge branding and marketing strategies. Oversee management of $1M marketing budget.

Online Campaigns: 

Create and manage all traffic acquisition strategies to company website and ROI through several channels, including traditional and online marketing campaigns, PPC, SEO, SEM, community portals and social media projects, including Facebook, YouTube, Twitter, Pinterest, Google+, and online blogs. Provide on-going audits of social media campaigns to assess effectiveness of messaging, audience engagement, style/branding and frequency of postings. Review and manage of PPC, Google Adwords and Google Analytics reporting; including tracking conversions by channels.

 Advertising Strategies: 

Develop and provide comprehensive media plans to maximize budgets and ROI while ensuring the most effective messaging, creative designs and advertising placements are managed nationally. Work with major national publications to generate the most effective campaigns both online and in print.

Project Management:

Serve as lead project manager for key company-wide strategic initiatives to support the mission and vision of the organization. Key work includes leading initiatives to attract and maintain Millennial audiences.

 Partnership Strategy: 

Research, implement, and monitor community events and outreach to increase brand awareness and value. Support with development of collateral materials and outreach tools to increase sales and partnership extensions.

Reports: 

Provide reports and analytics on all marketing efforts (both standard and ad-hoc reports) to support the continual increase of brand awareness, effectiveness and sales support.

 Communications: 

Work closely with the staff and management team to oversee the messaging and creation of various marketing collateral for both print and online efforts including brochures, flyers, websites, and landing pages. Budget and maintain the various marketing efforts while meeting the new business goals. Additionally, work with software platforms such as Photoshop and Illustrator to develop and revise advertising creative and other marketing collateral.

 

 

National Notary Association, Los Angeles, CA

Marketing Specialist – February 2013 – February 2014

Managed e-commerce, online and traditional marketing planning for assigned States developing direct mail, email and productcampaigns to generate revenue and meet or exceed sales targets.

Established and monitored targeted tier email campaigns and direct mail touch points to acquire and retain customers.

Monitored and generated reporting/analytics for Pay-Per-Click (PPC) and Google

Adwords campaign efforts for specified regions to maximize branding and increase revenue potential.

Developed and managed online content via a content management system (CMS).

Managed competitive sampling and analysis of industry trends and competitors through focus groups, sampling and engagement of customers.

Scheduled campaign activities and coordinated production of critical campaign components, while maintaining production schedule for key deliverables and provide on-going status to stakeholders.

Monitored campaigns and analyzed results to ensure that expectations were met or exceeded in terms of specific metrics; including analysis of content to measure and improve campaign effectiveness.

Worked in collaboration with Creative Services team to develop and traffic production files for marketing programs.

Worked in collaboration with on-site retail store to assist with merchandising, advertising of key/featured items and provide sales support to increase products sales and grow revenue.

Wrote engaging content for website (SEO), direct mail and offline promotions that supported business objectives and adhere to established brand guidelines and voice.

 

TRUE MME (Marketing/Media/Events), Los Angeles, CA

Marketing Manager – January 2009 – February 2013

Provided direction and write copy for collateral materials including brochures, banners, website, interactive media and social networking platforms.

Worked with vendors, graphic artists, printers and other relevant stakeholders

Wrote proposals and generate campaign reports to highlight project findings and strengths.

Managed project budgets while providing cost effective solutions to meet client’s needs.

Oversaw on-site logistics of client relations and venue preparation; work with audiences (ranging from 50 to 1000+ people), managing the flow and structure of projects.

Coordinated planning sessions and focus groups with key partners and staff to manage the planning and execution of events and projects.

Traveled nationally to train and manage staff and volunteers working to assist with all events for the organization.

Managed social networking platforms to keep sites updated and relevant.

 

THE LOS ANGELES FILM SCHOOL, Hollywood, CA

Marketing Assistant / Admissions – October 2003 – June 2006

Worked in collaboration with Marketing Director to coordinate monthly special events, including coordination with vendors, staff and volunteers. Assisted in management of special event preparation.

Scheduled advertising placements and trafficked ads in conjunction with various magazines and publications locally and nationally.

Promoted and communicated post-secondary school programs to large audiences on a daily basis to increase the enrollment of qualified applicants.

 

 

MELLON BANK, Philadelphia, PA

Retail Marketing Assistant – September 1997 – May 2002

Supported three high level marketing executives in supporting 200 branches; including maintaining marketing calendar, advertising placements and marketing campaigns.

Created and coordination production schedules for print media, in-store marketing materials and direct mail campaigns.

Wrote numerous articles for inter-office publications, quarterly report meetings and corporate events.

Administered budget for marketing departments and assisted with the allocation of funds for various sponsorship requests.

Coordinated and assisted in internal training programs and external focus groups to generate strategic communication campaigns.

Managed the development, production and distribution of collateral material in collaboration with graphic designers to promote the organization’s products and services.

 

 

 

 

PROFESSIONAL AFFILIATIONS

 

PRSA (Public Relations Society of America)

Phi Theta Kappa International Honor Society

Girl Scouts of Greater Los Angeles

 

 

TECHNOLOGY

 

Mac/Apple Software (Pages, Numbers, Keynote)

Microsoft Suite (Word, Excel, Access, PowerPoint)

Adobe, Photoshop, Illustrator

Social Networking Platforms (Facebook, Twitter, Linkedin, Pintrest, HootSuite, Google+)

CMS (Content Management Systems)

CRM (Customer Relationship Management Systems)

Apps (Website Content Management)

WordPress, Squarespace, Shopify (website development and e-commerce)

MailChimp, Responsys, Constant Contact